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IMHO, the term "cards" isn't something people identify with or know about. Unless HP wanted to to zillions of dollars in ads to develop an awareness of the value of cards, it would mean nothing. Especially as android and others start to add similar UI features.
I suggest that HP try to associate Palm (recognizable name) with the term "superphone", Yes, google is trying to coin that, but so far it's only sticking within a small circle of technoids. HP should try to dominate that name. Even if Google is successful in winning the association mindshare, Palm would then appear to be an android phone with a cardview UI. (A part of me wishes they did that anyway just to get to the android market...)
Palm coined and defended the term "Palm" when that indicated unusually small size and big function. Microsoft tried to do the same with "Pocket" but never got much traction until it became "Windows Mobile"
But "palm size" is not a huge differentiator in this day of tiny little devices. But if Palm could connect themselves with "superphone = Palm", or "Computer in your palm", etc. I think there are other terms you guys can probably think of, but I think trying to grab "superphone" is the best I've come up with. Maybe Palm = Cloud?
Apple has done this beautifully with "i"
iPhone = Internet + Phone
And then there is EVO = Evolution of wireless (4G)
I just don't think that "cards" would even make sense to anyone other than current users. Just as "faster, better, and tons of fun" or "busy moms" or "mobile innovator" or whatever HP was tossing around recently...
The success of the Mac commercials - "I am a Mac" created a sense of cool, community, uniqueness, etc. Even though I hate it, Microsoft is on the right track with "to the cloud"... because their commercials show actual features that people understand, and associate them with "the cloud" even though Windows might not be able to do what is in the commercial, or that "cloud" is essentially just a new name for "intranet" or "internet" etc etc.
they need a term (like superphone) that hits the cool, unique, must have button, and wrap it in a slogan that is just a few words that communicate what it will do for a person. IMHO.
Anyone thinking of terms more like "superphone" and less like "cards"?
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