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 Originally Posted by deparson
For example, take multi-tasking. Apple has some great ads that run pointing out that their iPhone can multi-task by surfing the web while on a call. They create a user need (get into while on call) then solve it for the customer all in 30 seconds. Very powerful. Now when a sales rep says, "Well, the Pre can really multitask well!" the customer will say, "Oh, cool. Can I access the web while on a call?"
Yep, Apple's iPhone commercials are fantastic in that regard. 2 things Palm needs to advertise: (in addition to the cards)
1. Notifications. Easy, elegant, doesn't clutter your view/less distracting, etc.
2. Touchstone. Sounds simple, but this has a definite wow factor for many people.
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