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  1.    #1  
    Just saw this interesting article at what-your-gadget-really-costs: Personal Finance News from Yahoo! Finance

    Palm Pre

    Date: Expected no later than June 6, 2009
    Retail price: Expected to be about $200
    Projected cost of components: $137.83
    Palm (PALM) needs a winner in the Pre, and it's up against some formidable competition in a smart phone field that includes Apple and its iPhone and Research In Motion, maker of the BlackBerry. Boasting a completely new operating system called WebOS, the Pre bears little resemblance to the Treo line of smart phones that Palm has sold for years. Like the iPhone, the Pre sports a so-called multi-touch display that lets the screen react to more than one finger touch at a time. In an analysis of the probably cost of Pre components, iSuppli estimates the display alone runs $39.51, or almost one-fourth the total hardware expense. Add in $15.96 for eight gigabytes of flash memory, $15.41 for wireless components, and $12.39 for the 3-megapixel camera, and you've accounted for more than half of the Pre's estimated hardware cost.

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  2. #2  
    this has been discussed. dont forget R&D . staff , advertising(even the little that was done) etc.. and making a profit

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