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You've got to view this realisticly.
There was little to no Television Advertising which is really where you're creating a lot of the buzz with "mainstream" people.
They were not selling (well, not supposed to) to anyone that couldn't qualify for the rebate. So outright sales, from wht I underestand, were supposed to be disallowed (I actually saw a poor guy who was waiting with me at a store in Northern Va get turned away because of this).
There wasn't any online sales.
All things considered, 50k is a nice number. If they can get some word of mouth going now, some TV advertising, and get inventory back up to have essentially a second "launch" of sorts, they'll be fine.
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