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 Originally Posted by UntidyGuy
Here's something from today's NY Times which discusses how consumer technology is marketed:
But perhaps the most fascinating aspect of consumer tech is how it’s marketed. Apart from cellphones, you hardly ever see or hear electronics advertised on the mainstream broadcast airwaves. Can you remember seeing any TV ad for an answering machine, a camcorder or a surround-sound system? Can you hum the radio jingle for even one Blu-ray DVD player?
No, most high-tech marketing takes subtler and cheaper forms: magazine ads (usually terrible ones), trade shows and Web sites. Some companies, notably Apple, unveil new products at live, Web-cast, onstage events — and get extra mileage from the intense secrecy that leads up to them.
What may be most interesting about all of this is what the marketing actually says. Obviously, no company is going to proclaim the shortcomings of its products. But sometimes the features that they do flog are so far away from what really matters, it’s almost laughable. It’s a sort of corporate misdirection, and it’s time somebody called them on it.
http://www.nytimes.com/2009/05/14/te...ogue.html?8dpc
The secrecy is simply a part of cheap buzz-promoting marketing as mastered by Apple. The biggest worry should be that after the device has been on the market a short period of time, the buzz dies down and everyone's attention moves to the next thing coming down the road.
I laugh when I look at cell phone specs and still see vibrate mode. Aren't we at a point when that is similar to saying 'this phone has a microphone and earpiece'?
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