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More than 2 weeks of direct TV advertising is simply a waste of money. They are using the Now Network ads to soften the ground, people need to warm to the concept of wanting Sprint. You really can't start advertising a product too soon before release lest you get people pissed about advertising a product that isn't out and them losing interest. After a while people start tuning it out.
More than likely they will do something similar to what you see with movies, where they start the advertising with a few well targeted commercials 2-2.5 weeks out to catch the low hanging fruit. Then they start an all out advertising blitz the week before. Product placements will happen before the direct advertising, and have likely been in the works for months.
Don't assume they don't know what they are doing, even if you don't trust Palm and Sprint for marketing, the advertising industry publications have been praising Sprint's efforts here, especially the web advertising.
There is no sense in advertising something too soon. And again, they have time.
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