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 Originally Posted by ilovedessert
“We don’t want to go head-to-head with Apple, and we don’t want to compete with RIM,” he said. The Pre, he suggested, could find a comfortable place between them: “If RIM is about your work life and Apple is about simply entertainment, then the Pre is about having a single phone for your entire life.”
Kupe picked out the most interesting for me too.
I've heard Palm say "fat middle", "its for people who are busy", to "we really have no idea"
That'd be good Palm. Try saying "the Palm Pre--its for those of you that are busy" Earth to palm, we're all busy. This fat middle (as defined by palm) doesn't exist. And saying its a single phone for your entire life is just goofy and could mean to many you think people should get this phone for the rest of their life.
I can accept an entertainment phone and an enterprise phone being on opposite sides. But Apple isn't strictly entertainment. And RIM isn't strictly enterprise. And who knows where Palm sees the Treo Pro because they don't even mention where Windows Mobile fits in.
But while Palm might be adept at knowing who Apple and RIM target, they need to focus instead on who they want and quit mentioning Apple and RIM. What i'd be saying is that if the Treo Pro is meant for enterprise users with a need for windows mobile, then the Pre is meant for business users or those on the go looking to manage their life but want the device to be a pleasure to use.
The palm Pre has 4 big things (so far) that make it unique. Multitasking live cards, synergy of contacts, email, calendars, messaging, Notifications, and form factor. This is IMO what they've got to feed off of in version one of the Pre and WebOS and should drive marketing and dictate what their target market is.
Bottom line is that if palm doesn't want to compete head on, then quit taking pot shots at them and quit mentioning them.
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