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07/22/2003, 07:21 PM
#1
It seems, Handspring has engauged a marketing and press juggernaut in prelude to the release of the T600. Since the initail "leak" of info in Dallas, Handspring has managed to keep the Treo in the news with at least one or two new press releases or other news worthy items.
We have seen announcements about Blazer and Netforce, we have seen releases about Good, Seven, and suggestions about other email options. We have seen annoucements about their embedded chip vendors.
It has been suggested that the Treo will (in some parts of the world at least) see the light of day in September, and the recent FCC approval suggests that this is quite likely.
Having said all of this, I find it highly unlikely that Handspring has spilled all of it's "beans", and that we will now have silence between now and the product release. At their current rate, we could get up to five more "cool" announcements prior to shipment, just to keep public interest and whet the appitite of the consumer base. If I am wrong in this, then I think that Handspring has seriously miscalculated, and will find interest begining to wain by the time the product is launched.
So, my question to the board is this: What other things do you think that they may announce between now and shipment? I don't think that there are any new surprises on the hardware front, as they have to disclose all of that to the FCC. However, there may be some hardware partnerships in the wings. Handspring hinted at a Bluetooth card, and suggested that there may be some vendors making "sled" style add ons. There is also the potential for software partnerships and bundling.
What do you guys think?
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