Previously they offered 2 cases. Both with ultra clip, for $50.

Now, you have the option to customize your case to your own liking starting @ $69 (I believe)

I like the fact that you can now get a case w/o the UltraClip. However, the only design they offer is the 2-tone type that is currently out. you could get it black on black, but a nice, smooth single piece would have been nicer.