If you haven't, go take a look at Annie's Talkin' Treo column this week:


The stuff I'm referring to is at the top and then again at the bottom. The point is that although having a cheap-price-point product might make sales, it doesn't always do better than higher-priced, equivalent stuff. (Ref. her T-Shirt example at top)

It also may hurt the overall brand (ref her starbucks example at bottom)... I'm betting that's why they decided to call it "Centro" instead of "Treo" Not because it does less than a Treo, or even because future Treos will do more than Centros. ...but basically because they intend to sell Centros for very cheap and they want to minimize the damage it could do to the Treo brand.

Interesting stuff.