You enter keyword HOOPS from the Sprint PCS main page on your Treo. You can also text HOOPS to 7777.

I was hoping it would be similar to the NFL package they threw together last season, but it's not even close. I signed up, got Sprint TV channel 35, but all I can find are a whole bunch of pre-recorded video clips. They say it offers scoring updates with last-5-plays every minute, but I can't find that. They also say I can get updates on favorite team(s) sent to me, but I can't find that either.

I guess I'll get my score updates via OnDemand.