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Apple is most definitely a hardware company, that makes the most profit with hardware sales, just have a look at one of their earnings calls, where they report quarterly results. And BTW, because this is a little pet peeve of mine, they also do not lock people into the iTunes ecosystem to make money from the 30% cut in app sales or their share in other content sales. They make a little bit of profit with that, but the by a large margin the most profit comes from hardware sales. The numbers are very clear on this and I don't understand people who argue that Apple just sells shiny gadgets to make money with the iTunes store afterwards - it's the other way around, the content and ecosystem is the incentive to buy the hardware... Sorry for the little rant!
Anyway, I guess Apple want customers to think "if I buy Apple I can be sure that I get updates for the next 2 years", whereas Sammy just says, who cares, we have 1000 devices on the market anyway, they should just buy a new one if they want new features.
Apple is both a hardware and software company. They real you in with beautiful hardware. Then make sure the software is easy to use and complements the hardware. They give the hardware value by keeping the software constantly updated. They also try to get you to buy new hardware by adding real, tangible features to the hardware that convinces you to upgrade.
Even though they make the bulk of their money off of the hardware, they make a sizeable amount of money off of the software to warrant upgrading it periodically. They are a perfectly balanced company making sizeable profits from both sectors of their business. Others are trying to emulate them. This is way Microsoft bought Nokia, Google bought Motorola (it wasn't all for the patents, and HP bought Palm (and then screwed it up).
Samsung is not Apple. They need you to buy new hardware.
---Sent from my HP TouchPad using Communities (a great webOS app!)
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