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Sony Sees Brisk Sales of New Handheld Games Device

By REUTERS, June 7, 2011, (Reporting by Isabel Reynolds; editing by Bernard Orr and Andre Grenon)


LOS ANGELES (Reuters) - Sony Corp online gaming network, accessed through its iPhone and other mobile devices, now boasts of 50 million users.

But despite the competition, Sony's Hirai said the aim is to make a profit on hardware sales of the new handheld PlayStation Vita in less than three years.

That contrasts with the PlayStation 3 home console, which analysts say initially cost the company hundreds of dollars per unit to sell and took years to make a profit after launching in 2006.