This is a total shot in the dark, but I thought I'd ask.

About a week ago I was on an airplane and saw in a magazine (? United's in-flight magazine?) an advertisement for a cool watch.

If I remember correctly, it had a black band, silver/metallic case, and a watch face that was an LCD display. Rather than forming digital numbers, it created an analog-look. You could set it to display conventional "hands", or select from a number of other different "analog time" display patterns.

The full-page ad referenced a link to the watch's website (rather than some larger online retailer like Amazon). The watch wasn't made by Casio, Fossil or any other large watch maker.

Any ideas with the h*** I an talking about?