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FYI. See link.

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The mobile phone airbag
Crash text dummies

The Mobile Phone Airbag / Gadgets / ShortList Magazine

If you were say, the CEO of Amazon.com, chances are you'd probably be happy to rest on your laurels and spend the majority of your time on a white sand beach, ordering your degradingly clothed slaves around.

But apparently, being in charge of such a powerful company actually does something a little worrying to your psyche. Jeff Bezos, the Amazon chief executive, has come up with an invention that no-one has ever thought of. Mainly because no-one would ever deem such an invention to be remotely necessary.