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Facebook testing homepage with separate News Feed scrolling
By Emil Protalinski | June 25, 2011, 1:11pm PDT

Facebook testing homepage with separate News Feed scrolling | ZDNet

Facebook recently began testing a new homepage design that allows the News Feed to be scrolled separately from the rest of the page. This allows ads, app bookmarks, and the top navigation bar to remain visible regardless of what part of the News Feed you are looking at. Currently, once you scroll down past about six News Feed stories, you cannot see ads, bookmarks, nor the navigation bar.

The Facebook homepage hasnít seen a major redesign in 16 months, which is very long given how quickly and often the company tends to change it. This proposed change to the News Feed would not change much visually but would be more so aimed at the siteís functionality. The new design could theoretically increase click through rates for advertisers, improve user retention for applications, and save you the hassle of scrolling back to the top of the page, according to Inside Facebook.