I bet they spent that much in advertising so far...

They could sell 2 million Touchpads at the current prices and would have got more than that much press for free. Plus a vastly larger user base.

HP loses $206 per TouchPad during fire sale | TechRepublic

Too bad they didn't think about this sooner before bailing and burning their support base. Bet you Microsoft will, after looking at how this is igniting the market.