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04/22/2011, 10:13 PM
#13
My sense is that his creativity comes from keen observation of how people use the products. And that's a valid approach (see below for excerpt from marketing preso he did for Sony Playstion). Additionally, HP needs the rational thinker to tie together an unified message for a global company with tons of products that wants to sell an ecosystem to both consumer and enterprise.
"#MOD# Marty Homlish takes the stage wearing a Playstation cap
...We also have nearly 200 publishers and developers who have partnered with us to deliver a product line-up that is incomparable:
Companies like -- Acclaim, Crystal Dynamics, Electronics Arts, Konami, Namco, Time Warner Interactive, Virgin Interactive, and many more.
Thanks in large part to their creativity and hard work, there will be15 titles available at our launch and throughout the month of September
that include many of the best videogame titles out there. And many of them exclusive to PlayStation...As you'll get to experience for yourself in a little while,
PlayStation is as vi rtually real as you can get. For the first time, kids can actually dive inside the game itself...
It's an experience that goes
way beyond video games. Way beyond dexterity. This is an experience that converts imagination into reality in a way that will forever change our concept of what home entertainment can be...
#MOD# Play another commercial, Joey crashes on
#JOEY# Hey... Hold it.
#MARTY# What are you doing?
#JOEY# I'm going to re-wind it to catch the secret message.
#MARTY# How do you know there's a secret message?
#JOEY# All these commercials have secret messages. See? See, the deal
is you tape the commercial. Freeze frame advance and you get a game
code. Everybody tapes the commercials.
#MARTY# Like I said, totally intuitive..."
http://www.vidgames.com/ps/misc/sonyirc.txt
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