AR is a growing trend and they're some cool new applications on the iPhone that enables you to utilize augmented reality in your daily life.

Stella Artois have created an augmented reality Christmas e-card that you can personalize and send it on to your friends via your iPhone. It's pretty cool, and definitely worth checking out: http : / / tiny . cc / StellaArtois3

See it in action on YouTube - Stella Artois: Send a Card, Save a Tree
http : / / tiny . cc / StellaArtois70