Palm has chosen Y&R as their new ad agency. Notable, I think, because marketing is going to play such a huge role in whether or no the 680 is a success.

If Y&R can make ads for the Treo as cool as the one they made for , then I'm hopeful.

I'd link to YR's ads on their site directly, but they're using flash for navigation. Pretty, sure, but not so good with the linking.