But when push comes to shove, do they make a switch? How many of those surveyed already have? That's the real question they should be working to answer instead of posing hypotheticals. Anyone can say, "Theoretically speaking, I would play the field" when in reality most people, when it comes time to upgrade, tend to stick with what they're already familiar with unless the OS has been far eclipsed in terms of support (or worse, it's dying).
Originally Posted by k4ever
It's like those awesome political polls every 4 years indicating, "It's gonna be a breakout year for third-parties in American politics, and we have a poll with over two-thirds of the electorate saying they would definitely consider a third party!" Only, when the vote is cast, they get about 0.5% of the popular vote. Hmm, odd, right? One might actually consider the idea that psychologically an action is much easier said and considered than...actually done. No matter how attractive the proposition is. Why? Because they often can't consider the downstream implications of that drastic change at the very moment someone's asking the question, so they go with their impulse answer from the gut rather than answer based on an actual self-assessment.
To that end, fans of Windows Phone could also hold up the exact same survey you posted and scream bloody murder running around in circles wondering why they haven't been drowning in new users for the past year. (Or, heaven forbid, Blackberry.) When users look to other platforms, they might want to try out a new user experience, but not at the expense of having to leave major apps behind that they've grown to develop a long history of using; very, very few people like having to start over from scratch. In the Android space, that generally means moving from one manufacturer's aesthetic to another (i.e., HTC Sense to, say, Samsung's)--or off to iOS where they'll more often than not find the same apps over there provided they're popular enough.
I rarely trust these types of surveys because they're subject to dramatic change on an individual basis. Ask the same people a month from now the same questions and compare the answers. But, hey, Accenture's making great bait for industry rags, smartphone platform zealots, and marketing geniuses who can't--or don't want to--see the forest for the trees. Objective and proven hard facts speak a lot louder than this, but they aren't quite as easy to obtain.