HP needs to launch an HP shortener link for all their products. For example, hpweb.os/abcPre3. It needs to have "HP" or "webOS" in the shortened link.

Their Pre3 link, for example, is just so darn long especially in tweets. And bit.ly reduces it to just a vague link:
http://h41112.www4.hp.com/promo/webo...re3-specs.html