Remember Tim Burton's, "A Nightmare Before Christmas"? We are viewing a real life production of it. The part of Jack is being played by HP, Santa is being played by Apple.
HP has been feeling that something was missing from their lives. Sure, they were the leader in cheap, enterprise PCs and consumer printers, but that just wasn't enough for them anymore. They were great at what they did, yet the masses loved Apple.
HP decided they could be a better Apple. So they made preparations and got everyone ready for the big day. HP comes out in an Apple suit and announces that they are taking over Christmas, er, cool consumer electronics.
They make their big reveal and...
What's this? What's this? Groans? Sneers? Screams of rage!? How is this possible? We gave them an iPad 2 running WebOS! We gave them a better Pre, and a worse Pre just in case someone wanted that! Sure, we had to kill off the existing user base, and sure, we want actually have anything to sell that anyone wants for a long time, but what's their problem!?
Now, we have only to wait on the scene where HP decides that being cool like Apple isn't all it was cracked up to be, and that they make a better HP than Apple. That could take a while.
Truly, I don't think they saw this coming. They did not have a prepared statement for damage control. Their people were saying different things about the upgrade last night. They are in stunned disbelief.