Its not the name, its the marketing. No one would want an iPhone if it wasn't for the BRILLIANT marketing. Apple is GREAT at that, he'll I know I do not want an iPad because I know all about the features, or lack thereof, but the commercials did have the "wow thats cool" effect even on me. Its all about the marketing.
My girlfriend is a good example. She is not exactly tech illiterate, she is a avid PC gamer, playing CS, L4D, and WOW for a stint, but when it came time for me to want to upgrade to a smartphone, she wanted "a droid" I told her "we're on sprint, the Droid is on VZN and I don't want to switch carriers" and she would pout and didn't want to upgrade at all then. I explained the difference between the OS and the phone. She really was talking about the OS but had no idea, and I thought she got it. We got into the Sprint store and she picks up the Samsung Moment (this was many months ago) and said SEE they do have droid! SHEESSH whatever.
Point is, she saw so many ads about what "droid does" she had that stuck in her head. Normal people don't care what its called, they just know what they want.
Seriously, when HP launches this new phone, they need to be heavy into SHOWING THE PHONE OFF IN THE AD and not some creepy pale lady this time. And they need to drop the name a lot, in every ad "running webOS" and show images of the OS in use. Since they plan throwing webOS onto all kinds of devises, they can not keep the name in the background, people need to know that when they have a webOS printer(lawls), webOS phone, webOS washing machine, that they are all going to work together seamlessly.
I don't think living off of the phone name alone will work anymore. iPhone and Droid have been there and done that, if you try to market simlpy off the name of the phone/OS at this stage they will lose big. When there are already two major choices that EVERYONE has heard of, even if they are not smartphone users, they know the names already. They're going to think "Eh its just another phone so what" when it launches, so they really NEED to show off what the OS does and WHY the phone is better, not just "hey we got a catchy name yo!"