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  1. #21  
    Quote Originally Posted by duanedude1 View Post
    <<Palm is trying to create hype for a new OS by speaking about it in the broadest, most general terms. Sooner or later, they have to actually say something instead of nothing.>>

    No, they don't actually.

    I can think of some politicians who speak hype for something new "in the broadest, general terms"... yet they still have a large, vibrant following that will buy whatever it is they are selling. If it works for marketing political campaigns, why would it not work for marketing cellphone sales campaigns?
    (Actually- didn't Steve Jobs do this with the iphone?)

    They let leak enough "shiny" to entice us, then reel us in before we realize there was a barbed hook in the bait.

    "They" above means both political and cellphone salesmen.
    Actually, this isn't the case at all. Most of the shallower politicians lost in the early primaries and we wound up with a fight between a policy wonk with relentlessly detailed proposals and a more charismatic figure with somewhat less detailed -- but still detailed proposals. That the media chose to play up the narrative of the shrill smart chick versus the shallow jock doesn't necessarily reflect the reality of either candidate or their respective campaigns.

    As for Jobs and the iPhone, they did exactly the opposite of what Palm does to drum up hype. Jobs was showing off the iPhone's multi-touch interface and Mobile Safari browser for months before the iPhone debuted. And the truth is that he didn't have to. There is a large segment of Apple fanboys who will always buy the latest "shiny" from Apple. The iPhone launch is practically a primer on how to break into a new market by combining technological innovation, shiny, and an already rabid base of support in other markets. The Foleo launch by comparison is pretty much a case study of what not to do.
  2. #22  
    Quote Originally Posted by DarthRepublican View Post
    As for Jobs and the iPhone, they did exactly the opposite of what Palm does to drum up hype. Jobs was showing off the iPhone's multi-touch interface and Mobile Safari browser for months before the iPhone debuted. And the truth is that he didn't have to. There is a large segment of Apple fanboys who will always buy the latest "shiny" from Apple. The iPhone launch is practically a primer on how to break into a new market by combining technological innovation, shiny, and an already rabid base of support in other markets. The Foleo launch by comparison is pretty much a case study of what not to do.
    Job is full of confidence of Apple products. Palm's management was lack of confidence. When they introduced Foleo, they already delivered the negative messages to market. They said the Foleo was not for everyone and Palm did not expect a lot of sale of Foleo. If the creator (Foleo) did not have confidence of his product, how he could not create the excitement.
  3. #23  
    Quote Originally Posted by DarthRepublican View Post
    As for Jobs and the iPhone, they did exactly the opposite of what Palm does to drum up hype. Jobs was showing off the iPhone's multi-touch interface and Mobile Safari browser for months before the iPhone debuted. And the truth is that he didn't have to. There is a large segment of Apple fanboys who will always buy the latest "shiny" from Apple. The iPhone launch is practically a primer on how to break into a new market by combining technological innovation, shiny, and an already rabid base of support in other markets. The Foleo launch by comparison is pretty much a case study of what not to do.
    As I recall it Jobs showed off the iPhone precisely once before the launch - at MacWorld. Beyond their web site Apple did very little after this until the launch month (just the one TV advert IIRC). It's like they pushed a tiny snowball off the top of the hill in January and by the time it reached the bottom in June it was absolutely massive, swollen by a innumerable articles in the media (old and especially new). Lots of things contributed to this. Yes, the passionate fanbase, but also the passionate anti-Apple advocates, whom together ensured that debate never slackened (Apple might almost have paid Dvorak for his ludicrous contributions). Mostly though I think it was the device itself that captured the imagination, partly because it is a genuinely gorgeous bit of kit with a gorgeous UI, but also because it was very well suited to the only way in which it was possible Jan-June to get to see it: videos of the MacWorld event or those short videos on the Apple site - it really is terribly telegenic. I'd love to see an analysis of the coverage generated vs the money Apple actually spent on promoting the iPhone before the TV adverts started close to launch - pretty much: absolutely massive vs very little.
  4. #24  
    Quote Originally Posted by RizP View Post
    sorry. I fixed the link.
    Thanks
  5. #25  
    This is pathetic.

    When Palm7 was introduced, wireless internet to others are science fiction, but Palm 7 had it. When the Treo 650 was introduced, it was so far ahead of everyone else, even today, I found little the iPhone can do that the Treo 650 couldn’t.

    Three years later, Palm is still where it was. A lot of devoted Fans, like Apple. Perhaps fewer but no less enthused, but at the same time, very disillusioned. Apple jump in and took the market by storm. Palm just sat there and bleed away. Three years later, the best PalmOS machine is Centro, not much different then a Treo 650. It gets better! The best hope now is a Windows Mobile also-ran!

    Palm will differentiate itself with trimming down/customizing WM6. Yeah, sure. But it is still just another WM phone. Like a fast food joint differentiating itself with a Green Arch overhead instead of a yellow Arch, and offering extra house special source on your burger. It will still be consider just another fast food joint. It is not going to be “special”. It is not going to a place where one takes one’s date to so as to impress her.

    Palm’s magic is gone because the brand is damaged by self-inflicted wounds. It squandered its lead and failed to make substantive improvements. When the Treo650 was new, one could pull the Treo out and the Oh-Wows start coming. My goodness, your phone can do that? Video? Email? Music? GPS? Goodness! You pull a Centro out right now and it is just run-of-the-mill. Ok, say you wait a few month and now you got the 850. Pull out the 850, what makes it not another run-of-the-mill?

    The Berry used to be the one for the executives with their VCR blinking 12:00am, and the Treo for the ones who know (or aspires to know) the difference between interlaced and progressive.

    Palm needs to get that magic back. They need to make their phone Chic again. They need to think of Palm as a fashion statement. They need to think of Palm as, like BMW once was, an announcement that “I am here”.

    The alternative is, work out a co-brand deal with Walmart, or sell itself to a Chinese/Indian place. As an also-ran, price is the factor. Once you go commodity, as WM phones are, price is the only important factor. The Chinese can probably “differentiate” the Palm WM phones by making a green leather strap for the phone. It will work as well as their WM customization.

    So Palm, decide where you want to be, and start heading there.
  6. #26  
    Quote Originally Posted by GFONG View Post
    This is only my guess. Palm is a small company. If they give the heads-up of the new features, it is very easy for their competitors to copy. If you look at the Google's Android, you may find that some concepts are copying from iPhone. Also we found the design of a lot of new devices are copying from iPhone. If Palm cannot differentiate its products with others (especially Palm does not have the manufacturing capacity), they cannot survive.
    Welcome to the world of software development. Personally, I don't understand the desire to know. If you want to know that far in advance, you should get a job with Palm.
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