No, this is not to goad some sorry sap into doing a full erase.

I was set to pick up a replacement Pre today from palm but did the update last night anyway. I got to Sprint and did the full erase. When the phone came back up, my installed apps were still there along with pictures and call history. I did this three times.

There wasn't much on there since they did a full erase on saturday prior to determining I needed a new phone so no biggie, but still.