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  1. rmt5's Avatar
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       #1  
    Did anyone catch that new Best Buy commercial (I saw it this morning, 11/13), where they advertised "Sprint's three hottest phones?"

    It was the Hero, Instinct HD, and... Instinct s30.

    Yikes. This, to me, was the final proof that the Pre is finally out of its news cycle. It's not the hot item anymore. But that's okay.

    But this brings me to a question. What sort of advertising do you think is the most useful for selling phones? Manufacturer based advertising (which I still contest Palm does pretty well), retailer-based advertising (like this Best Buy ad), or carrier-based advertising.

    I would tend to say Sprint's decisions about which phones to push would have the most impact. But what do you think?
  2. #2  
    I'd say manufacturer. Noone really likes carriers. I hate going into any carrier store or calling them. Although the recent verizon ads vs att have been funny but that's only because of the hate people have for carriers.

    I'm not sure though how you think Palm does advertising well.
  3. gbp
    gbp is offline
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    #3  
    I might be wrong , but SPRINT might be making "More" money on selling these three phones than Pre.

    Also stay tuned for SPRINT / PALM commercials.
    PALM saved some cash for that this holiday season.
  4. #4  
    Instinct S30? Blech!! I can maybe see the others.......maybe.
  5. #5  
    IMHO the fact that the Pre isn't included might be positive. I would think that if the demand for a product is high, there's no need to advertise it. It's only when the demand is lower than expected that you spend money on advertising.
    Twitter: dullgeek
  6. #6  
    Yeah I would say Sprint wants to get those sold, I can't imagine them having too much of a life like The Pre does. A lot of phones have a sale life of only a couple months before it is extremely rare for it to be bought by anyone. The s30 is one which after it was released most of its community shunned it. The HD and HTC seem like more hype than anything, and most people would either want an Android phone or the iphone. However, a large amount of people still respect Palm phones.

    So basically I think that says that the Palm Pre is outselling those three, since they need more marketing.
  7. #7  
    Quote Originally Posted by alex.dobeck View Post
    Yeah I would say Sprint wants to get those sold, I can't imagine them having too much of a life like The Pre does. A lot of phones have a sale life of only a couple months before it is extremely rare for it to be bought by anyone. The s30 is one which after it was released most of its community shunned it. The HD and HTC seem like more hype than anything, and most people would either want an Android phone or the iphone. However, a large amount of people still respect Palm phones.

    So basically I think that says that the Palm Pre is outselling those three, since they need more marketing.
    All of you guys are right. I'm no marketing specialist but I did take a marketing course in film school and yeah the Palm Pre not being advertised by the carriers have nothing to do with it going out of style or anything, the other poster (sorry forgot name) commented on how the carriers probably make more money off those 3 phones. When you think about it the PRE isn't that cheap of a phone. Carriers are pushing to sell mid range phones that more people can afford (wider audience so to speak) They'll advertise the PRE right when it comes out and once people know that Carrier has it theres no need to continually push for sales of an already well known and respected phone. People watch commercials on TV to see deals. I'm not saying PRE is a rip off or anything but its a different type and class of phone. Its like you don't see a lot of BMW or MERCEDES BENZ commercials on TV... WEll you do but think about it you see a lot more Ford and Chevrolet commercials... Sorta like that if you see where I'm going with this...

    To comment on the main question, personally I don't think pre has to worry about anything, it is true that you will see more advertising for items that need it. Palm is most likely on the right track and I love their commercials.
  8. DocHemi's Avatar
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    #8  
    I have to agree with all yours posts, but it was still kinda a let down, knowing my new toys wasnt even mentioned as HOT
  9. #9  
    Quote Originally Posted by poplarparkfilms View Post
    All of you guys are right. I'm no marketing specialist but I did take a marketing course in film school and yeah the Palm Pre not being advertised by the carriers have nothing to do with it going out of style or anything, the other poster (sorry forgot name) commented on how the carriers probably make more money off those 3 phones. When you think about it the PRE isn't that cheap of a phone. Carriers are pushing to sell mid range phones that more people can afford (wider audience so to speak) They'll advertise the PRE right when it comes out and once people know that Carrier has it theres no need to continually push for sales of an already well known and respected phone. People watch commercials on TV to see deals. I'm not saying PRE is a rip off or anything but its a different type and class of phone. Its like you don't see a lot of BMW or MERCEDES BENZ commercials on TV... WEll you do but think about it you see a lot more Ford and Chevrolet commercials... Sorta like that if you see where I'm going with this...

    To comment on the main question, personally I don't think pre has to worry about anything, it is true that you will see more advertising for items that need it. Palm is most likely on the right track and I love their commercials.
    Well the instinct hd is a $250 phone and I think the hero still costs $180. The pre is cheaper than both of these so I'm not sure I'd consider them midrange or cheap.

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