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  1. SharonW's Avatar
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       #1  
    I have no idea what this will be about, but a new Comedy Central show called "Michael & Michael Have Issues" will feature the first ever "live" commercials which will include the Palm Pre.

    Comedy Central's new show "Michael & Michael Have Issues" features Michael Ian Black and Michael Showalter making so much meta-humor you may just fall down and die. It will also feature—in a true breakthrough—live-action ads! Uh...meta?

    In what is believed to be a first for a scripted series, "Michael & Michael" will feature live commercials during six of its seven episodes, as Messrs. Black and Showalter humorously wax poetic about the virtues of products including Unilever's Klondike, Dunkin' Donuts, Mike's Hard Lemonade and Palm Pre.
    Michael Ian Black Will 'Play Ball,' For a Klondike Bar - Advertising - Gawker
  2. SharonW's Avatar
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    Ah, I should have clicked the links within for more:
    Scripted Comedy Central Series to Feature Live Commercials
    'Michael & Michael' Stars to Plug Klondike, Dunkin' Donuts, Palm During Show

    NEW YORK (AdAge.com) -- Collectively, comedians Michael Ian Black and Michael Showalter have written for and starred in enough canceled sketch shows for Comedy Central ("Stella," "Viva Variety") and sibling MTV ("The State") to know what keeps a show on the air these days. That's why advertisers will be playing a key role in the Michaels' latest Comedy Central venture, "Michael & Michael Have Issues," premiering July 15 at 10:30 p.m. ET.

    In what is believed to be a first for a scripted series, "Michael & Michael" will feature live commercials during six of its seven episodes, as Messrs. Black and Showalter humorously wax poetic about the virtues of products including Unilever's Klondike, Dunkin' Donuts, Mike's Hard Lemonade and Palm Pre. Klondike will be featured in the premiere episode, and the brand will also sponsor a web micro-series featuring the Michaels riffing on the ice-cream bar's classic tagline, "What would you do for a Klondike bar?"
    More at:
    Scripted Comedy Central Series to Feature Live Commercials - Advertising Age - Madison+Vine: News

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