New Palm Pre commercial seems more like an antidepressant commercial - Page 3

Bujin · 07/13/2009, 07:01 PM

On MSNBC, they just showed a commercial that highlighted the Pre (including a guy flipping life sized cards) as well as the Now Network. I definitely thought it was a great ad.

GMoney749 · 07/13/2009, 07:31 PM

Quote:

Originally Posted by Bujin

On MSNBC, they just showed a commercial that highlighted the Pre (including a guy flipping life sized cards) as well as the Now Network. I definitely thought it was a great ad.

Just saw that on CNN. It's not really deep, but it looks like the flavor of what you guys here are looking for.

ericshmerick · 07/13/2009, 08:03 PM

Message retention, brand recognition, and "watercooler discussion."

I'd say they got it right. It's attention getting, mysterious, confusing, purposefully creepy and quite frankly very memorable.

Seems like a formula for success. Clearly it isn't a stand-alone commercial. I'd bet there will be a series of them, each telling a little more of the story, appealing to different demographics.

cardfan · 07/13/2009, 08:12 PM

Attention getting only because it's so bad...no other reason really.

SharonW · 07/13/2009, 08:22 PM

Quote:

Originally Posted by hparsons

I was pulled. I personally would prefer commercials that show the product off; however, I (and I suspect most of you posting about this) already have a Palm Pre!!! I decided, even before I read the post, that I fit in that group mentioned by GMoney749 that doesn't get "their info on a device from a TV commercial." But, I decided that before I posted, I too would put it to an ultimate test.
My wife (and I too have been married a long time) doesn't have a Pre. She has a Centro and though she probably knows it's inevitiable that she'll eventually get one, she's not exactly chomping at the bit to get a Pre.
I had her watch the commercial. She said she'd love a device that made her life as easy as "bing bing bing". She also said it goes well with the other commercial (which means she remembered it, one of the cardinal rules of advertising).

Sorry folks, but I say this one goes to Palm.

Thus far, the anecdotal evidence would be that chicks dig the commercials while guys don't. And Palm has already stated that their main target was going to be chicks, so those ads work on that level.

In the meantime, Sprint is working the other angle with the Now Network/Pre ads. I think they're covering all bases nicely now. Just wait till you see the new NEW Now/Pre ad.

GMoney749 · 07/13/2009, 08:36 PM

Quote:

Originally Posted by SharonW

Thus far, the anecdotal evidence would be that chicks dig the commercials while guys don't. And Palm has already stated that their main target was going to be chicks, so those ads work on that level.

In the meantime, Sprint is working the other angle with the Now Network/Pre ads. I think they're covering all bases nicely now. Just wait till you see the new NEW Now/Pre ad.

Exactly. I just showed it to my wife from the link on Engadget. Didn't say anything beforehand, just said "Hey, check this out" and started playing it.

About half way through playing:

She: "Yeah, I like that one, it's cool".

Me: "You've seen it before"?

She: "Yeah, it's nice. Why?"

Me: "Some guys on the Pre forum think it's horrible".

She: "That commercial is obviously not for guys."

For those of you that think everything is about you; it's not.

scoutcamper · 07/13/2009, 09:04 PM

Quote:

Originally Posted by froggersloth

I was thinking Borg Queen.

i agree, that was the first thought that went through my mind ...

hparsons · 07/13/2009, 09:53 PM

Quote:

Originally Posted by GMoney749

Exactly. I just showed it to my wife from the link on Engadget. Didn't say anything beforehand, just said "Hey, check this out" and started playing it.

About half way through playing:

She: "Yeah, I like that one, it's cool".

Me: "You've seen it before"?

She: "Yeah, it's nice. Why?"

Me: "Some guys on the Pre forum think it's horrible".

She: "That commercial is obviously not for guys."

For those of you that think everything is about you; it's not.

I know it sounds like me just saying "me too", but that really is almost exactly the same conversation I had with my wife tonight.

Guys (and even gals) on here: This commercial likely wasn't targeting you. You already have decided.

As much as I hate to say, one or two more of these, and my wife is going to be bugging me to get her Pre.

I want her to wait until the Pre II is out, so I can give her mine.

GMoney749 · 07/13/2009, 10:23 PM

Quote:

Originally Posted by hparsons

As much as I hate to say, one or two more of these, and my wife is going to be bugging me to get her Pre.

I want her to wait until the Pre II is out, so I can give her mine.

This just in: "I want one of those."

SharonW · 07/13/2009, 10:45 PM

Quote:

Originally Posted by GMoney749

This just in: "I want one of those."

LOL! I'd say, targeted and effective. It's kinda funny that all the tech sites are alive with negative critiques of that commercial. Geeks they are, ad men who know they're targeted audience, they're not.

GMoney749 · 07/14/2009, 12:21 AM

Quote:

Originally Posted by SharonW

LOL! I'd say, targeted and effective. It's kinda funny that all the tech sites are alive with negative critiques of that commercial. Geeks they are, ad men who know they're targeted audience, they're not.

LOL. I don't know if we can give all the credit to the commercial, but as she laid her head on her pillow tonight she asked if Sprint has a family plan (her and the boys are on Verizon). My youngest son has been eyeing the Pre too.

SharonW · 07/14/2009, 01:21 AM

Quote:

Originally Posted by GMoney749

LOL. I don't know if we can give all the credit to the commercial, but as she laid her head on her pillow tonight she asked if Sprint has a family plan (her and the boys are on Verizon). My youngest son has been eyeing the Pre too.

YES!!!! Entire family conversions! (They do have excellent family plans.)

Maybe the chick in the commercial really is the Borg Queen. It would appear that she's already assimilating your family.

LACienega · 07/14/2009, 02:04 AM

"Bing" "Bing" "Bing"

haha awful

horrible commercial...if I was someone else looking at this commercial....I wouldnt buy that phone

not after what htc is cookin up

freeridstylee · 07/14/2009, 07:33 AM

Idk, everyone in here seemed pretty depressed/****ed off before the pre was released. Now that the pre has been released the aura of ****ed offness seems to have subsided.

I'm no scientist, but I think the pre has antidepressive qualities. That must be what the commercial is trying to convey.

Mannyman · 07/15/2009, 08:05 PM

Juggler in the Park

galavanter · 07/15/2009, 08:47 PM

-Sarah Palin

I'm just glad they are not using mimes in their commercials. You know they thought about it...

dirtydueces · 07/16/2009, 12:30 AM

that commercial lacked a soul, much like the girl...

07/13/2009, 07:01 PM	#41 (permalink)
Bujin Member Join Date: Sep 2003 Location: CT Posts: 1,686 Likes Received: 0 Thanks: 212 Thanked 453 Times in 301 Posts	On MSNBC, they just showed a commercial that highlighted the Pre (including a guy flipping life sized cards) as well as the Now Network. I definitely thought it was a great ad.
	Liked by

07/13/2009, 08:03 PM	#43 (permalink)
ericshmerick Member Join Date: Nov 2004 Location: PA Posts: 857 Likes Received: 0 Thanks: 5 Thanked 3 Times in 2 Posts	Message retention, brand recognition, and "watercooler discussion." I'd say they got it right. It's attention getting, mysterious, confusing, purposefully creepy and quite frankly very memorable. Seems like a formula for success. Clearly it isn't a stand-alone commercial. I'd bet there will be a series of them, each telling a little more of the story, appealing to different demographics.
	Liked by

07/13/2009, 08:12 PM	#44 (permalink)
cardfan Banned Join Date: Oct 2004 Location: Louisville, KY Posts: 3,614 Likes Received: 0 Thanks: 264 Thanked 466 Times in 285 Posts	Attention getting only because it's so bad...no other reason really.
	Liked by

07/14/2009, 02:04 AM	#53 (permalink)
LACienega Member Join Date: May 2009 Posts: 82 Likes Received: 0 Thanks: 13 Thanked 8 Times in 5 Posts	"Bing" "Bing" "Bing" haha awful horrible commercial...if I was someone else looking at this commercial....I wouldnt buy that phone not after what htc is cookin up
	Liked by

07/14/2009, 07:33 AM	#54 (permalink)
freeridstylee Member Join Date: Apr 2009 Location: SE Michigan Posts: 314 Likes Received: 0 Thanks: 26 Thanked 33 Times in 27 Posts	Idk, everyone in here seemed pretty depressed/**ed off before the pre was released. Now that the pre has been released the aura of **ed offness seems to have subsided. I'm no scientist, but I think the pre has antidepressive qualities. That must be what the commercial is trying to convey.
	Liked by

07/15/2009, 08:05 PM	#55 (permalink)
Mannyman Member Join Date: Feb 2008 Posts: 885 Likes Received: 8 Thanks: 261 Thanked 254 Times in 160 Posts	Juggler in the Park
	Liked by

07/15/2009, 08:47 PM	#56 (permalink)
galavanter Member Join Date: Jan 2009 Posts: 613 Likes Received: 0 Thanks: 63 Thanked 65 Times in 41 Posts	"Only Dead Fish Go With the Flow" -Sarah Palin I'm just glad they are not using mimes in their commercials. You know they thought about it...
	Liked by

07/16/2009, 12:30 AM	#57 (permalink)
dirtydueces Member Join Date: Jun 2009 Posts: 16 Likes Received: 0 Thanks: 1 Thanked 0 Times in 0 Posts	that commercial lacked a soul, much like the girl...
	Liked by

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