I had a look into Celio last night - I doubt they will live through 2009 - It's fairly telling that they slashed $100 off their pricing in the first week of release of the Redfly and now we are already $300 off the original price point in a six month period. $100 seems to the sweet spot for that product - and then the margins are going to be dire.
Their website also convinces me the company is missing its sales targets by miles - there is a section on REDFLY in Vertical Applications
on the website. That section sets off all sorts of alarm bells to me - if the product is so successful in the marketplace, why don't it contain at least one case study, white paper or even an short example which makes use of an named organisation? Why is it all "a professor said", "an estate agent said"...
There is nothing in there that suggests that it's made for businesses, the language is wrong it invokes lone users not a corporate deployment.
So - let's take the video tour (which is outsourced it seems), that might give me some helpful information as a purchaser. Oh look there is a document library, well yes a video tour is where I'd look for such information... now I have to register to get access to the document library.
OK - registering... and the document library disappears... oh wait there it is, flying in off the corner of the screen, one document at a time. What? who on earth thought that would be a good idea? The library contains a TCO document that is actually quite punchy and to the point - why is it hidden on a third party site under a video demo?
That's a very confused company who articulate their product very poorly - whoever does their marketing and branding should be sacked.