...instead of the SDK. The image of the iPhone is elegant and elitist (although everyone and their brother has one), while Android (although not the G1) is sort of warm and cuddly (google the Android Girl). Palm wanted to make the Pre rounded and organic...why didn't they just up the humor a bit and make it whimsical and a little bit sexual.
"Pre" and "WebOS" aren't names or brands you can wield proudly (as a consumer), much less tattoo on your ****/wrist/inseam. A name should evoke something...the iPhone and Google have all the legend and hype of their makers behind them. Palm should have taken this chance to make reforge a new brand image from the last few years of disappointment.
I think MOJO would have fit the bill nicely. What consumer cares about the name of the SDK? Think of the marketing slogans you could have gotten off that!
"WebOS" is also not so hot...it even limits the phone; do apps have no function if they aren't cloud-based? How about Mojo OS? (MoOS, for short!) How about Human Machine OS? (Too much "vs. Android"?) "HummOS" is also great on pita based structures.