Steve Prefontaine's story has been important in my life. He was referred to as "Pre" so that has special significance to us running fans. It is strangely fitting for me that it's the title of my most anticipated gadget ever. I was expecting Quattro, Roteo, One..... never would have guessed Pre.
It's a little different but I like it. It's simple, which matches the theme of the product being a life-simplication device with synergy. It's descriptive of it being such a useful smartphone that it thinks of things before you do. Most importantly for me it is a very unassuming name, understated.
I don't want to carry a Bold, Pearl, Chocolate, EnV, Rant, Storm, Tilt, Razr etc. Those are toy names. I could care less of people being impressed by the shiny toy in my hand but I do like to impress people by discretely using a device to help me in truly useful ways beyond showing off little videos and playing obnoxious ringtones.
Treo, Centro, Pre.... those are respectable, understated names of powerful tools we use to enhance our life. The Bold may be a smartphone with the same abilities, but that name just sounds like you are trying hard to impress people.
Leave impressing the masses to Motorolla, LG, and Blackberry with their gimicky names. I've always appreciated Palm's marketing slant and hope they keep away from naming devices to impress the people who actually pay more for ringtones than the actual song since they can't figure out a better way to make their feature phone impress their kid's friends.