02/24/2012, 12:43 PM
I think Microsoft is doing right thing by introducing Tango, it may not be most cutting edge thing but it certainly will be affordable by masses, larger markets in India, other Asian Countries. That would give them good revenues to keep floating, while they compete for high end stuff with Apple & High Range Droids.
Originally Posted by GreenHex
Same could have been done by Palm or HP. Thats one of the reason iphones are not popular in India, they sell it here for $1K, very very steep. And Apple seems to be not caring about them not selling, more like Nokia don't caring about OS phones. And now Nokia is suffering in US because they ignored OS and kept focusing on feature phones.
There is always niche market in India who would buy expensive phones, but HP/Palm didn't bother to introduce that as well in India. I remember checking HP's India website before few years, in days of ipaq 510 messenger phones, they were obsoleting models every month. Like they didn't care, hell HP's website for PC is mess in India right now.
It comes down to $ - INR conversion. You can't sell things in developing countries at the direct conversion rate of USD. Because average salaries here are not equivalent to direct conversion of US average salaries. Thats why publishers had to come up with economy editions of books, else a $100 book which is affordable in US, can't be afforded by any student here.
There has to be specific products for specific markets. Asian market is too big to be ignored. Nokia is paying for ignoring Smartphone market in West, same would be the case if Smart Phone Makers ignore Asian Markets, that is if Nokia+Microsoft manages to win back their customers in West.