Would you like to know why Palm launches are terrible? You only have to look as far as their job postings.
The following description is located under "Product Marketing"
This is NOT an appropriate position. A technical project manager should never be in charge of product marketing. Marketing drives development, not vice versa. EPIC FAIL.
Product Manager/Senior Product Manager - webOS Smartphones
Duties/Responsibilities: Oversee the definition, launch and lifecycle management for our smartphone products. Work cross-functionally on both hardware and software definition including industrial design, mechanical, electrical and system software. Create and maintain product definition documents and work with Engineering, Sales, Support and Marketing to establish and prioritize product functionality. Take lead responsibility for decisions in regards to feature/timeline tradeoffs, user interface decisions, and all other product related issues. Lead cross-functional project teams to deliver projects on time with exceptional quality from "cradle to grave". Be the business model owner for the product by defining pricing roadmap and ROI per target market. Perform general Product Marketing functions including: review of all collateral - retail packaging, data sheets, press release and website; helping drive product naming and positioning; field press interviews; and conduct competitive analysis.