I think there is a story that is so far being under told.
There are now three ebook readers under 100 dollars. Hear me out.
Ebook readers with eink may not be all the rage in the tech world today, and for many already with tablets or other mobile devices... They couldn't care less.
But ebooks are finally hitting their stride against paper ones in the industry this year. And it will continue to grow.
Most people are not going to drop hundreds of dollars on a piece of mobile technology. And most people don't have the ability to even if they were interested in tablets. The economy is tough, and many fear a double dip recession.
There are still droves out there that do not even have a device that could read an ebook.
Low priced ebook readers are a great entry point for the technology challenged. A lot of people have a fear of computers, with the previous bad experiences. Amazon has made it so easy to operate kindles for years now.
And there are still types of people that are not into technology, or cloud services, or streaming selections of media. They might not even have broadband, since they don't care about computers in general. They don't know what a hertz cycle is, or what cores within a single processor entails, or don't even own a sd card.
It might be a gift from a grand child, or a spouse, or a friend. They might dislike the idea of not reading a physical paper book. But they can now try it, and see.
Do people who enjoy having or reading about the latest gadgets lust after another new eink kindle? Most won't be bothered, but we are a small, yet outspoken slice of the total population.