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  1.    #1  
    See: Asustek takes shipment lead in non-Apple tablet PCs

    At $399, Asus Transformer May be Selling at Cost
    Next Generation Asus Transformer In October?
    7" Asus Tablet Coming

    Asustek Computer has become the largest tablet PC brand in the non-Apple tablet PC group with shipments of 400,000 units in the first half of 2011, according to sources from notebook component makers citing figures from notebook ODMs.

    The sources pointed out that Asustek's US$399 entry-level tablet PC {Asus Transformer} has successfully boosted its demand in the US and the company is already preparing for the second-generation Eee Pad Transformer, using Nvidia's quad-core Tegra 3 and Google's next-generation operating system (Ice Cream Sandwich), set forlaunch in October at the earliest.

    Asustek will also take over Acer's position and become the largest client of Nvidia for ARM-based CPUs with Asustek estimated to place orders for 2.5 million Tegra 2/3 CPUs in 2011. In addition to tablet PCs, Asustek is also said to be planning to launch a notebook using Nvidia Tegra 3 with Google Chrome for launch at the end of 2011.

    The sources pointed out that Asustek uses above-standard components for its Eee Pad Transformer and the price of US$399 is almost the same as the device's cost. The profit is mainly coming from Asustek's exclusive high-margin keyboard docking station, which consumers will normally purchase along with the device.

    In addition to the second-generation Eee Pad Transformer, Asustek will also sell its Eee Pad Slider in July, priced between US$650-800, 7-inch Eee Pad MeMO 3D in the fourth quarter and Padfone, using Android (Ice Cream Sandwich) and Nvidia Tegra 3 with a price range between US$549-799. All Asustek's tablet PCs are manufactured by Pegatron Technology.

    For 2011, the company is aiming to ship two million Eee Pad tablet PCs, accounting for 10% of total non-Apple tablet PC shipments.
  2. #2  
    Why doesn't HP follow this pricing model? WebOS' success hinges on the number of users.
  3. #3  
    They probably don't want to have the stigma of 'another cheap tablet'.
  4. #4  
    Quote Originally Posted by Weaser999 View Post
    They probably don't want to have the stigma of 'another cheap tablet'.
    Nobody things Transformer tablet is another cheap tablet. They think Asus nailed it on the price. If TouchPad was priced at $400, I'll bet it will do much better than Transformer.
  5. samab's Avatar
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    #5  
    Somehow Asus saying that they are going to sell 2.5 million tablets/notebook with ARM CPU's for the whole year is fantastic???

    Then Acer cut their tablet sales forecast for the year from 5-7 million units down to 2.5 million units --- nobody here cares.

    Then RIM is rumored to cut internal Playbook estimates for the year from Wall Street estimate of 5-7 million units down to 2.5 million units --- and everybody here trashed them.

    The whole tablet market isn't as big as originally estimated --- and somehow people here thinks that is good news for HP???
  6. #6  
    Um...

    RIMM reportedly also shipped 400,000 playbook units since April; does that mean that they are on target to sell 2.5 million units this year??

    Do the math.. it isn't likely (more like half of that, actually), and that's quite a snappy little device, there.

    Sounds to me like Asus is "drinking their own koolaid", and hoping that the consuming public and the press will ignorantly like the way it tastes, as well.

    "The more I learn, the more I realize just how little I really do know!" -Albert Einstein

  7. #7  
    Quote Originally Posted by samab View Post
    Somehow Asus saying that they are going to sell 2.5 million tablets/notebook with ARM CPU's for the whole year is fantastic???

    Then Acer cut their tablet sales forecast for the year from 5-7 million units down to 2.5 million units --- nobody here cares.
    I wouldnt say that no one cares - on the contrary, I'd venture to say that this corroborates what most WebOS fans believe: that there is a market for a truly complete alternative device to the iPad; maybe not as big as the iPad sales to date, but, certainly a sizeable one, if the device can really be solid and have a real ecosystem behind it. Android, most here would believe, is way too fragmented and generic an OS, spread out amongst many manufacturers.

    Quote Originally Posted by samab View Post
    Then RIM is rumored to cut internal Playbook estimates for the year from Wall Street estimate of 5-7 million units down to 2.5 million units --- and everybody here trashed them.

    The whole tablet market isn't as big as originally estimated --- and somehow people here thinks that is good news for HP???
    Nobobdy here "trashed" RIMM for cutting estimates - if there was ever any criticism that I read here, it was about the, um.. er.. "similarities" that the Playbook has with WebOS devices ...

    And, I happen to agree with you regarding the "Tablet market" not being as big as everything thinks.. I personally believe that its an "iPad" consumer market, and any/everything else is an "imposter" in the eyes of the general consumer - its an Apple product frenzy, IMO (have to admit, Apples products are very high quality and well designed; jus tlike a Lexus sedan - its a status symbol of "the best" in the consumer's eyes).

    There is, however, I believe, room for a tablet that does provide enterprise level security, along with a strong and long history of quality manufacturing culture, as well as an innovative, easy to use OS for the corporate tablet market, that hasnt been addressed or targetted yet: a real workhorse device.

    I believe that many of us here, think that the TP is just that device.

    "The more I learn, the more I realize just how little I really do know!" -Albert Einstein

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