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  1.    #1  
    Hi all,

    According to the Wall St Journal, they expect Nokia and Sony Ericsson will both disappear in 2012. It is listed in ten firms that they expect to disappear by 2012. Here is their opinion on the two smartphone companies listed.

    Please use the link to read the entire issue.

    Take care,

    Jay

    24/7 Wall St. Ten Brands That Will Disappear In 2012
    Posted: June 22, 2011 at 4:39 am

    24/7 Wall St. Ten Brands That Will Disappear In 2012 - 24/7 Wall St.

    Nokia
    Nokia is dead. Shareholders are just waiting for an undertaker. The world’s largest handset company has one asset: Nokia sold 25% of the global total of 428 million units sold in the first quarter. Its problem is that in the industry, the company is viewed as a falling knife. Its market share in the same quarter of 2010 was nearly 31%. The arguments that Nokia will not stay independent are numerous. It has a very modest presence in the rapidly-growing smartphone industry which is dominated by Apple, Research In Motion’s Blackberry, HTC, and Samsung. Nokia runs the outdated Symbian operating system and is in the process of changing to Microsoft Window mobile OS which has a tiny share of the market. Nokia would be an attractive takeover target to a large extent because the cost to “buy” 25% of the global handset market would only be $22 billion based on Nokia’s current market cap. Obviously, a buyer would need to pay a premium, but even $30 billion is within reach of several companies. Potential buyers would start with HTC, the fourth largest smartphone maker in the world. Its sales have doubled in both the last quarter and the last year. HTC will sell as many as 80 million handsets in 2011. The Taiwan-based company’s challenge would be whether it could finance such a large deal. The other three likely bidders do not have that problem. Microsoft, which is Nokia’s primary software partner, could easily buy the company and is often mentioned as a suitor. The world’s largest software company recently moved further into the telecom industry though its purchase of VoIP giant Skype which has 170 million active customers. Two other large firms have many reasons to buy Nokia. Samsung, part of one of the largest conglomerates in Korea, has publicly set a goal to be the No.1 handset company in the world by 2014. The parent company is the largest in South Korea with revenue in 2010 of $134 billion. A buyout of Nokia would launch Samsung into the position as the world’s handset leader. LG Electronics, the 7th largest company in South Korea, with sales of $48 billion, is by most measures the third largest smartphone company. It has the scale and balance sheet to takeover Nokia. The only question about the Finland-based company is whether a buyer would maintain the Microsoft relationship or change to the popular Android OS to power Nokia phones.


    Sony Ericsson
    Sony Ericsson was formed by the two large consumer electronics companies to market the handset offerings each had handled separately. The venture started in 2001, before the rise of the smartphone. Early in its history, it was one of the biggest handset manufacturers along with Nokia (NYSE: NOK), Samsung, LG, and Motorola. Sales of Sony Ericsson phones were originally helped by the popularity of other Sony portable devices like the Walkman. Sony Ericsson’s product development lagged behind those of companies like Apple (NASDAQ: AAPL) and Research In Motion (NASDAQ: RIMM) which dominated the high end smartphone industry early. Sony Ericsson also relied on the Symbian operating system which was championed by market leader Nokia, but which it has abandoned in favor of Microsoft’s (NASDAQ: MSFT) Windows mobile operating because of licence costs and difficulty with programmers. In a period when smartphone sales worldwide are rising in the double digits and sales of the iPhone double year over year, Sony Ericsson’s unit sales dropped from 97 million in 2008 to 43 million last year. New competitors like HTC now outsell Sony Ericsson by widening numbers. Sony Ericsson management expects several more quarters of falling sales and the company has laid off thousands of people. There have been rumors, backed by logic, that Sony will take over the operation, rebrand the handsets with its name, and market them in tandem with its PS3 consoles and VAIO PCs.

    Douglas A. McIntyre
    Please Support Research into Fibromyalgia, Chronic Pain and Spinal Injuries. If You Suffer from These, Consider Joining or Better Yet Forming a Support Group. No One Should Suffer from the Burden of Chronic Pain, Jay M. S. Founder, Leesburg Fibromyalgia/Resources Group
  2. #2  
    If LG does takeover Nokia and just slap android to those phones, they just wasted their money. They should stick with Windows Phone to keep that uniqueness since there are not that many of them out there yet. Microsoft would make the soft sense as for the buyer but they have made it a mission to stay out of hardware business from the xbox failures.

    I thought Sony Ericsson was already dead and done some time ago
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