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  1.    #1  
    Hi all,

    Flip was such a hot item just a year or so ago. Amazing how things change so fast in the workl of tech.

    Take care,

    Jay

    Cisco Shuts Down Flip, Its Video Camera Unit

    By SAM GROBART, April 12, 2011

    http://www.nytimes.com/2011/04/13/te...gewanted=print

    Cisco, the computer-networking giant, announced Tuesday that part of its restructuring plan will including shutting down the company’s Flip video camera division that it bought just two years ago for $590 million.

    The decision marks a retreat from the consumer market for Cisco, which purchased Pure Digital Technologies, Flip’s parent company, in March of 2009 in a stock transaction.

    “We are making key, targeted moves as we align operations in support of our network-centric platform strategy," said John Chambers, Cisco’s chief executive, in a statement. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

    The restructuring, which will include changes to other divisions of Cisco, will result in the dismissal of 550 employees by the end of 2011 and a charge of up to $300 million.

    The Flip video camera had been one of the great hardware-start-up success stories of the previous decade. Conceived by a small number of engineers in an office above Gump’s department store in San Francisco, the camera went on sale in 2007 and went on to dominate the camcorder market, selling two million units in its first two years and remaining the top-selling camcorder on Amazon to this day.

    A testament to Pure Digital’s success with the Flip are the many imitators that the start-up has inspired. Existing camera heavyweights like Sony and Kodak rushed to release their own Flip-like camcorders in the wake of the Flip’s runaway sales.

    But the second half of the last decade also saw a new device appear on the technological landscape. The smartphone, which can record video and still images, as well as perform myriad other functions, started to gain traction among consumers just as the Flip was reaching its zenith. With an onboard camera that was as good or better than what could be found in a Flip, plus everything else the smartphone can do, it proved to be a more versatile — and, therefore, more desirable — product than a single-function device like the Flip.
    Please Support Research into Fibromyalgia, Chronic Pain and Spinal Injuries. If You Suffer from These, Consider Joining or Better Yet Forming a Support Group. No One Should Suffer from the Burden of Chronic Pain, Jay M. S. Founder, Leesburg Fibromyalgia/Resources Group
  2. #2  
    I would have thought cisco would have held onto the flip. I was just about to buy one for a blog I just started up. It had all the features I was looking for. Oh well, now I guess I will be finding on for a great deal since stores will be purging their inventory.
  3. #3  
    Wow, this isn't the first time Cisco has gone after consumers and then shut it down. Such a waste. Can't imagine they wouldn't spin it off or try to sell it. And they used to be committed to no layoffs... but that seems to be a thing of the past. I was there for their first one... brutal.
  4. #4  
    That's so strange, especially since they actually managed to achieve some name recognition for Flip Video. Like Cantaffordit, I just can't understand why Cisco wouldn't just have spun the brand off into its own company if they had decided for whatever reason that they didn't want to be in that market anymore.

    But eh... just like cheap point-and-shoot cameras, camcorders are probably a dying segment anyway now that smartphones routinely come with zoom, autofocus and 720P video capture. That's probably WHY Cisco wants to get out of the market.
  5.    #5  
    Hi all,

    FYI.

    The entore article is at the supplie dlink.

    Cisco's Flip closure: Is it ethical to destroy hundreds of jobs in a viable business?
    By Tom Foremski | April 27, 2011, 3:03am PDT

    Cisco's Flip closure: Is it ethical to destroy hundreds of jobs in a viable business? | ZDNet

    Cisco’s recent sudden closure of its Flip video camera division will put nearly 600 people out of work and kill a $590 million investment.

    Cisco could seek a buyer and save those jobs but it chose not to. Why not?

    Flip is in a market that is growing at 4.4 per cent compound growth a year for the next four years, according to market research firm IHS iSuppli.
    Please Support Research into Fibromyalgia, Chronic Pain and Spinal Injuries. If You Suffer from These, Consider Joining or Better Yet Forming a Support Group. No One Should Suffer from the Burden of Chronic Pain, Jay M. S. Founder, Leesburg Fibromyalgia/Resources Group
  6. #6  
    They also had a new camera in the works. I don't get it either.
    HP has officially ruined it's own platform and kicked webOS loyalists and early TouchPad adopters to the curb. You think after you drop it like a hot potato and mention it made no money and is costing you money, anyone else wants it??? Way to go HP!!

    And some people are fools to keep believing their hype. HP has shown they will throw webOS under the bus and people are still having faith in them??? News flash: if it's own company won't stand behind it, it's finished!
  7. #7  
    Quote Originally Posted by GodShapedHole View Post
    That's so strange, especially since they actually managed to achieve some name recognition for Flip Video. Like Cantaffordit, I just can't understand why Cisco wouldn't just have spun the brand off into its own company if they had decided for whatever reason that they didn't want to be in that market anymore.

    But eh... just like cheap point-and-shoot cameras, camcorders are probably a dying segment anyway now that smartphones routinely come with zoom, autofocus and 720P video capture. That's probably WHY Cisco wants to get out of the market.
    However, if you want to take serious pictures, a dedicated camera is still usually better. It would be a real shame if phone cameras started being used for professional or serious photos and videos. Many still don't have the many shooting options a dedicated camera does. Same with serious video, camcorders are better. I mean stuff like weddings, events, etc.

    It's true 8MP stills and 720P video is great for home and casual stuff, but you may not want your wedding shot with that. Unless you can't afford a photographer maybe. Or even your vacation photos.
    HP has officially ruined it's own platform and kicked webOS loyalists and early TouchPad adopters to the curb. You think after you drop it like a hot potato and mention it made no money and is costing you money, anyone else wants it??? Way to go HP!!

    And some people are fools to keep believing their hype. HP has shown they will throw webOS under the bus and people are still having faith in them??? News flash: if it's own company won't stand behind it, it's finished!
  8. #8  
    I understand that phones are somewhat taking the place of gadgets like this but the flip seems like it's perfect for the active person or youngsters that might abuse it. I sure as heck don't want to strap my phone to a helmet or put it in a waterproof case to use underwater. The flip and other camcorders like it have great potential for growth over the years. If cisco does not recognize this, other companies will and pick up their slack.
  9. #9  
    Creative sells the Vado, which is similar, but they don't advertise well. At least not in the US.
    HP has officially ruined it's own platform and kicked webOS loyalists and early TouchPad adopters to the curb. You think after you drop it like a hot potato and mention it made no money and is costing you money, anyone else wants it??? Way to go HP!!

    And some people are fools to keep believing their hype. HP has shown they will throw webOS under the bus and people are still having faith in them??? News flash: if it's own company won't stand behind it, it's finished!

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