Page 2 of 2 FirstFirst 12
Results 21 to 22 of 22
  1. #21  
    Quote Originally Posted by C-Note View Post
    ...IF (and it's a big if) thay do a better job than the 'creepy lady' and 'phone for moms' garbage they ran in the past...People totally under-estimate how easily people can be manipulated by advertising.
    There seems to be a lot of overestimating the part advertising plays. If the phone's success is based on a cynical manipulation of potential customers something is very wrong with the product. Lest we so soon forget, the Kin had one of the largest advertising budgets for any phone.

    The adverts pre-rolled before every summer blockbuster movie, and had amazing product placement. MS spent money like drunken priests on their first trip to Vegas. Not only does that not equal market share, it does not even equal the phone lasting in the market for more than a month.

    Creepy lady didn't kill the Pre; the Pre killed the Pre.
  2.    #22  
    Quote Originally Posted by dandbj13 View Post
    There seems to be a lot of overestimating the part advertising plays. If the phone's success is based on a cynical manipulation of potential customers something is very wrong with the product. Lest we so soon forget, the Kin had one of the largest advertising budgets for any phone.

    The adverts pre-rolled before every summer blockbuster movie, and had amazing product placement. MS spent money like drunken priests on their first trip to Vegas. Not only does that not equal market share, it does not even equal the phone lasting in the market for more than a month.

    Creepy lady didn't kill the Pre; the Pre killed the Pre.
    There is a huge difference between what happened with the kin and what happened with the pre, and the outlook of it's successor. No amount of advertising could have helped the kin, at least not at the time it came out. It had been delayed for a very long time due to internal politics at Ms. Had it cae out a half a year earlier, it coulda done alright.

    The kin wasn't a fully featured smartphone, yet it cost just as much. Why would anyone pay 30 a month for the lack of features, when they could get a droid eris for a similar price, and have a fully featured smartphone.

    A new webos phone will be a direct competitor to android and ios, and should be advertised as such.
Page 2 of 2 FirstFirst 12

Posting Permissions