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  1.    #1  
    Hi all,

    This new price drop took no time at all....before you know it they will be giving them away, hoping you adopt their platform, (only 1/2 kidding about the free part)....

    Take care,

    Jay

    Borders fires back at Amazon and B&N with $99 ebook reader and color options
    By Matthew Miller | August 31, 2010, 6:26am PDT

    Borders fires back at Amazon and B&N with $99 ebook reader and color options | ZDNet

    Borders kicked off the low price ebook reader wars with the Kobo eReader launching at $149 and then Barnes & Noble and Amazon followed by dropping the price of their more capable ereaders down to $149 and $139. Well, it is time for Borders to fire a volley back and they have now dropped their Kobo eReader to $129 and their Aluratek model to $99, respectively. They also announced preorders for their color ebook readers, the Velocity Micro Cruz Reader R101 and The Cruz Tablet T103 for $199 and $299, respectively.

    These two color Cruz Readers are based on the Android operating system and have 7 inch color displays. The Cruz Reader has a resistive touchscreen while The Cruz Tablet has a capacitive touchscreen display. The higher priced Cruz Tablet also has much more memory and is more focused on the media experience beyond just ebook reading. They can both be used to view pictures and browse the web too.

    Borders also announced some changes to its Rewards loyalty program and you can now choose from one of two programs. The first one is a free enhanced Rewards option or the Borders Rewards Plus program which costs $20 per year. The free program includes 30% off list price of hardcover bestsellers and free shipping for online orders of $25 or more. The Rewards Plus program includes 40% off hardcover bestsellers, 20% off select hardcovers, 10% off most everything else and free shipping on all online orders. Teachers also get some additional reward offers.
    Please Support Research into Fibromyalgia, Chronic Pain and Spinal Injuries. If You Suffer from These, Consider Joining or Better Yet Forming a Support Group. No One Should Suffer from the Burden of Chronic Pain, Jay M. S. Founder, Leesburg Fibromyalgia/Resources Group
  2. #2  
    It's always good to have choices. Lots of new tablets coming out too. eReaders are finally getting affordable for many.
    HP has officially ruined it's own platform and kicked webOS loyalists and early TouchPad adopters to the curb. You think after you drop it like a hot potato and mention it made no money and is costing you money, anyone else wants it??? Way to go HP!!

    And some people are fools to keep believing their hype. HP has shown they will throw webOS under the bus and people are still having faith in them??? News flash: if it's own company won't stand behind it, it's finished!
  3. #3  
    With the (still) outrageous prices they charge for eBooks, there certainly ought to be lowered prices on those devices.
  4. #4  
    Sony didn't learn however. I think they have no wireless while the others do, but their prices are the same or perhaps even higher from what I've read. No wireless in this day and age?? LOL.

    Prices are high for some digital media because the publishers keep trying to cash in on the popularity of digital ereaders. Murdoch is famous for this with iPad. But someone needs to remind them all that they no longer need paper, so it should be less. It's the same as some game publishers trying to get the same price as packaged for downloads. It doesn't fly with gamers in the know.

    P.S. Looks like you confirmed it yourself in the other post, ILD. No wireless on cheaper models. Sony is weird. They used to innovate, now maybe they do(PS3, internet connected Bravia TV) and maybe they don't(lots of their other devices, including phone, lol).
    Last edited by The Phone Diva; 09/01/2010 at 04:36 PM.
    HP has officially ruined it's own platform and kicked webOS loyalists and early TouchPad adopters to the curb. You think after you drop it like a hot potato and mention it made no money and is costing you money, anyone else wants it??? Way to go HP!!

    And some people are fools to keep believing their hype. HP has shown they will throw webOS under the bus and people are still having faith in them??? News flash: if it's own company won't stand behind it, it's finished!

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