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  1.    #1  
    Hi all,

    FYI.

    Take care,

    Jay

    Even Android Can't Fix Dell's Failing Mobile Strategy: 10 Reasons Why
    By: Don Reisinger, 2010-08-25

    Even Android Can't Fix Dell's Failing Mobile Strategy: 10 Reasons Why - IT Infrastructure from eWeek

    News Analysis: Dellís mobile strategy is on life support. And not even Googleís Android platform could revive it at this point.

    Dell released its Aero smartphone this week. The device retails for $99 with a two-year contract from AT&T. Its design looks quite similar to the Palm Pre. And as most might expect from the price tag, itís designed to be more of an entry-level product than a full-fledged competitor to Appleís iPhone.

    The Aeroís release comes on the heels of the hardware company offering the Android-based Dell Streak for tablet fans. The recent releases show that Dell is making a play for the mobile market with the help of Android OS. But itís too little, too late for the PC maker. And with such suspect decision-making, itís hard to see where the company can find a viable strategy going forward. Simply put, Dellís mobile strategy is failing. And not even Android can save it.

    1. The wrong Android isnít any good

    Itís hard to feel sorry for Dell. The Aero runs Android 1.5, while its tablet, the Streak, runs Android 1.6. How Dell expects to be successful with devices that are running outdated software is anyoneís guess. Currently, there are several devices available that run Android 2.2. The rest are almost all running Android 2.1. By offering a smartphone with Android 1.5 and a tablet with Android 1.6, itís becoming clearer by the minute that Dell just doesnít know what itís doing.

    2. Dellís tablets are too small

    When Dell announced the Streak, some wondered why the company would want to make a 5-inch tablet available to consumers. Itís a sensible question that Dell, by releasing the device, has decided to ignore. The iPad boasts a 9.7-inch display, and for most folks, it works quite well. A 5-inch display doesnít offer the same level of usability. And that will not play into Dellís favor going forward.

    3. A smartphone to be forgotten

    As big of a mistake it was for Dell to offer Android 1.5 in the Aero, it was an even bigger mistake to release the smartphone in the first place. From a feature perspective, its 3.5-inch display, standard-definition video recording, and 5-megapixel camera makes it mediocre at best. Compare that to the Droid Xís 4.3-inch display, 8-megapixel camera, and HD-video recording, and it becomes clear that, for most consumers, there are more viable alternatives available.

    4. Design comes into play

    Dell has had some trouble over the past few years delivering devices that offer worthwhile designs. The Aero and the Streak are further proof of that. As mentioned, the Aero looks like a Palm Pre wannabe. And the Streak is no way a good-looking device when compared to the iPad. Design matters to todayís customers. But it seems that Dell has forgotten that.



    5. Where is the value proposition?

    With every product Dell sells, the company needs to make a clear value proposition. But with the Aero and Streak, it hasnít. In fact, it has failed at showing why a consumer should want one of its products over another. The tech space is crowded, and the company with the best product typically wins. Dell should know that by now. But the Aero and Streak prove that it doesnít.

    6. AT&T isnít helping matters

    One of the biggest issues with the Aero is that itís available exclusively to AT&T. AT&T is also the exclusive home of the iPhone. And if folks donít want to pay the $199 for an iPhone 4, they can pick up an iPhone 3GS for $99 -- the same price as the Aero. There is no reason for anyone to choose the Aero over the iPhone. And Dell, by making its device available to AT&T customers, will soon find that out.

    7. The enterprise is left out

    Dell has seemingly forgotten the enterprise with its mobile strategy. The companyís tablet will in no way appeal to firms that are looking to get their hands on productive devices, like the iPad or the upcoming Cisco Cius. Plus, the Aero smartphone canít compete with a BlackBerry. Dell forgot the enterprise in its mobile strategy. And over the coming years, it will learn quickly that that was a major mistake.

    8. Consumers donít understand Dell

    When a consumer goes to an AT&T store or browses Dellís tablet online, they will undoubtedly be confused. They wonít understand why the smartphone lacks the features they want. They wonít get why the tablet is so small and so unappealing. Todayís consumers expect several features in their mobile products, including an outstanding operating system and thoughtful design. Dell isnít providing that. And consumers wonít respond well to it.

    9. The pedigree isnít ideal

    Itís hard to criticize Dell for its mobile issues without evaluating its history. In the past, Dellís attempts to break into the mobile market have failed miserably. The Axim handhelds were supposed to be the products that would help Dell take on HPís iPaq. But all they did was gather dust on store shelves. Dell has a proven history of not being able to appeal to mobile users. Why would anyone think that would change now?

    10. Where is the hype?

    Apple is as successful as it is because it can build hype for its products. When it announces a new device, the media jumps on it, and just about everyone hears about it within minutes of Steve Jobsí announcement. Dell, on the other hand, seemingly has no clue how to build hype for its products. When the Streak was released, few paid attention. Now that the Aero is out, the vast majority of consumers probably have no idea. Hype sells products. But Dell doesnít seem to get that.
    Please Support Research into Fibromyalgia, Chronic Pain and Spinal Injuries. If You Suffer from These, Consider Joining or Better Yet Forming a Support Group. No One Should Suffer from the Burden of Chronic Pain, Jay M. S. Founder, Leesburg Fibromyalgia/Resources Group
  2. #2  
    I'm just surprised that Dell and RIM are having such problems with their latest offerings. These are not small companies in scale or measure at all and they should have the engineering to back up their efforts.

    Either way, thanks for the link and info...what is not surprising about this article or other reviews good and bad about the Dell mobile strategy is the fact that Dell is so behind everyone else. Their glossy images released over a month ago looked rock solid and then they arrive with Android 1.5 and 1.6 that almost no one is using now. Yikes, Android development is split in 2 and 3 slices and this has to drive Google bonkers!

    Maybe Dell can play catch-up, but who knows. RIM strike 1, Dell strike 2, and hopefully Palm will hold and do it right so they aren't strike 3. Sorli...
  3. #3  
    Quote Originally Posted by sorli View Post
    I'm just surprised that Dell and RIM are having such problems with their latest offerings. These are not small companies in scale or measure at all and they should have the engineering to back up their efforts.

    Either way, thanks for the link and info...what is not surprising about this article or other reviews good and bad about the Dell mobile strategy is the fact that Dell is so behind everyone else. Their glossy images released over a month ago looked rock solid and then they arrive with Android 1.5 and 1.6 that almost no one is using now. Yikes, Android development is split in 2 and 3 slices and this has to drive Google bonkers!

    Maybe Dell can play catch-up, but who knows. RIM strike 1, Dell strike 2, and hopefully Palm will hold and do it right so they aren't strike 3. Sorli...

    It seems as though the teams behind these 2 Dell devices ceased work on them perhaps a year ago.

    Maybe there was a change of direction from the top after the initial work on them finished, and they did not want to pour more resources into "refreshing" them with each new iteration of Android.

    Possibly they lost confidence in the hardware design and software packaging -- and knew they had losers on their hands, and so did not think it worthwhile committing additional investment into them. In that Case it was decided to just shovel them out the door in the US and see what they could get for them.

    Since the Aero was first sold in China, maybe those specs were appropriate and targeted for that market. It makes sense that they did not think the phone sufficiently desirable in the US to make it worthwhile putting the effort into upgrading its software for here.
    755P Sprint SERO (upgraded from unlocked GSM 650 on T-Mobile)
  4. #4  
    I guess 'dudes NOT getting a Dell'

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