02/01/2012, 07:38 PM
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2011: Global smartphone market share.
![]() Samsung for the entire year of 2011 shipped 95 million smartphones, up an explosive 278 percent from 25 million in 2010. This industry-leading growth allowed it to pass both Apple and previous market leader Nokia to take the No. 1 rank for the entire year of 2011. “Samsung advanced in 2011 because of its strategy of offering a complete line of smartphone products, spanning a variety of price points, features and operating systems,” Lam said. “This enabled Samsung to move past perennial market leader Nokia and to slightly exceed Apple’s total for the year.” For its part, Apple posted the second-best performance of all smartphone brands for the entire year of 2011, with its shipments nearly doubling to 93 million units, up from 47 million in 2010. The market share battle between Apple and Samsung reflects the competition between the two leading smartphone operating systems and ecosystems: Apple's iOS and Google's Android. However, the other major Android licensees—Sony Ericsson and Motorola—did not match Samsung’s strong smartphone performance in the fourth quarter or for the entire year. “The relatively small growth of Sony Ericsson and Motorola may indicate that the Android smartphone market is becoming too crowded as the various licensees compete for limited consumer mindshare and shelf space,” Lam said. P.S ISupply made a typo on the text below the chart and it is January 2012 not 2011 |
02/02/2012, 02:34 AM
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![]() Nevertheless, impressive figures from Samsung.
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