i'm a plain cheerios man, myself. my criteria: did my mom feed it to me when i was a kid? if so, then i like it; if not, 'fraid not. as far as taste goes, maybe cuz i was brought up on the blander stuff, the sugary cereals are way too much for me. which in the end is probably why mom went for it: the ratio of nutritional value over taste. cheerios is pretty good (imho) and it's good for you, too. mmmmm.