Hi all,

FYI. See link.

Take care,

Jay

September 6, 2011
Amazon Steps Up Social Media Efforts
By REUTERS

http://www.nytimes.com/reuters/2011/...gewanted=print

SAN FRANCISCO (Reuters) - Amazon.com Inc is stepping up social media efforts after the largest Internet retailer partially missed one of the hottest technology trends of recent years.

Amazon hired a director of social media, John Yurcisin, from WPP's Ogilvy & Mather earlier this year to help the company come up with social strategies. He is the brother of Jeff Yurcisin, the general manager of Shopbop.com, an apparel retail website owned by Amazon.

The company is also building a Social Games Group to take on Zynga, the leader in the space which is preparing for an initial public offering