A couple of years ago, they probably saved NUMEROUS marriages by permanently attaching the cap to the tube of toothpaste.
All you had to do was flick it open, and it never got "lost". Husbands were rejoicing all through the land.
GREAT IDEA!!

But lately, every Crest toothpaste i buy now, has the old primitive cap on it.

Crest, why are you playing with us?!?