Hi all,

There may be something to this. As you all know I am disabled and have been so for the past 18 years. Due to Chronic Pain, I cannot hold a book or look down at a book. I have been listen to audio books from the National Library Service for the Blind and Disabled, (division of the Library Of Congress).

Even with 18 years of experience in listening to 3 to 5 novels a week, I still feel I "absorbed" more from reading a book then listening to it.

Now I wonder if that can be extrapolated to reading a pad than a newspaper. My guess is that it can. Over these past 18 years I have read a number of studies, that found that people are far more likely to find errors when proof reading a document that they printed than have it up on their monitors. This is often the case when read a item online then printing it up an dreading it.

Take care,

Jay

Study: iPads Inferior to Newspapers in Information Retention

By DAN ROWINSKI of ReadWriteWeb, May 20, 2011

Study - iPads Inferior to Newspapers in Information Retention - NYTimes.com

French Internet research company Miratech has published research on how users interact with media presented in a physical newspaper versus an iPad. Miratech used eye-tracking technology to determine how users approached each medium and tested their memories to see if there was a difference in information retention.

Newspaper readers finished articles slightly quicker than iPad readers, who were more likely to skim content than to read it fully. Newspaper readers also had better retention, with 90% remembering what they read on paper compared to 70% of users of the iPad.


Miratech said participants in the study were already iPad users so there would not be any bias in learning how to manipulate content on the device. They were allowed to fully interact with the media, by scrolling and pinching with the touch interface.

Google did some eye-tracking research of its own in 2009 and found that most users stayed on the top of the page when viewing search results and followed an F-shaped pattern down the page.

For developers, publishers and advertisers looking to get some user experience information through eye-tracking, a startup called YouEye can provide eye-tracking through Web cams. The startup was at the LAUNCH conference in February and is still in beta.