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  1.    #1  
    Hi all,

    For the past few years, there has been a great deal of talk about using our smart phones as a way of paying bills. In the past few weeks, I have notice more progress on this subject, than in the past 2 years!

    Take care,

    Jay

    Verizon Makes Small Bet On Mobile Loyalty-Card Program.
    August 19, 2010, 8:15 PM ET

    Verizon Makes Small Bet On Mobile Loyalty-Card Program - Venture Capital Dispatch - WSJ

    A $400,000 investment by Verizon Communications Inc. in start-up CardStar Inc. may not sound like much, but it’s a hint that wireless carriers are realizing that commerce is going increasingly mobile, and that there are various ways for operators to get in on the revenue earned by enabling such transactions.


    BloombergCardStar is the creator of a mobile-phone application that enables users to consolidate all of their membership cards and loyalty programs - be they frequent flier miles or buy-one-get-one free offers from a local merchant – in one place.

    “The carriers have long been looking at the mobile wallet idea, especially mobile payments,” said Andy Miller, CardStar’s chief executive. “But mobile payment is not here yet. So, what else is in someone’s wallet? A lot of different cards, and the common thread is loyalty cards.”

    Mobile-payment technology has moved slowly because not enough merchants have proper point-of-sale technology to process payments from phones. Verizon is reportedly teaming up with AT&T and T-Mobile USA to test a mobile-payment service that would allow consumers to pay with their smartphones at cash registers or taxis. In the meantime, Verizon’s investment - made through its venture capital arm Verizon Ventures - suggests that major operators are keenly interested in other methods of mobile commerce too.

    CardStar is just one of many companies with an app to organize membership and loyalty cards. But the company differentiates by also offering a back-end system that functions like a portal for merchants. Merchants, no matter small, can launch their own promotions, discounts and loyalty programs with CardStar, alerting users to the deals via the application.

    CardStar has 2,000 merchants – from major airlines and chain stores to mom-and-pop operations – signed on to use the system. Some of these merchants have point-of-sale scanners that can read bar codes, and others don’t. The merchant portal offers various other options for merchants with low-tech point-of-sale systems.

    “We have about 30 competitors out there, but all 30 put together don’t have the numbers [of users] that we have,” Miller said. “A lot of those other companies are just apps.”

    The Boston-based start-up has released apps for Android, BlackBerry and iPhone, and has logged 700,000 unique users, the CEO said. It previously raised a $1 million Series A investment in March from Amplifier Ventures, Acta Wireless and LaunchCapital.
    Please Support Research into Fibromyalgia, Chronic Pain and Spinal Injuries. If You Suffer from These, Consider Joining or Better Yet Forming a Support Group. No One Should Suffer from the Burden of Chronic Pain, Jay M. S. Founder, Leesburg Fibromyalgia/Resources Group
  2. mhill0823's Avatar
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    #2  
    Thanks for posting
    “We are stronger than we think we are. We have courage that we do not recognize until we need it. We are equal to challenges that we haven't even imagined yet.”
  3.    #3  
    Quote Originally Posted by mhill0823 View Post
    Thanks for posting
    Thank you! take care, Jay
    Please Support Research into Fibromyalgia, Chronic Pain and Spinal Injuries. If You Suffer from These, Consider Joining or Better Yet Forming a Support Group. No One Should Suffer from the Burden of Chronic Pain, Jay M. S. Founder, Leesburg Fibromyalgia/Resources Group

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