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Veer Marketing Challenge (Instant Messaging)

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Old 05/02/2011, 08:30 AM   #1 (permalink)
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Question Veer Marketing Challenge (Instant Messaging)

A bit of a revelation on my part. This may be old news, but, I thought it was worth mentioning. Not much has been said / built to bolster WebOS's messaging functionality. I started wondering why BB's were doing so well with the 16-21 (age) demographic & I got my answer this weekend -- messaging.

My niece got a shiny-new BB Bold (OS 6.x). When I helped her get set-up, I was surprised to find-out she could care less about eMail, the main things she wanted were:
-BBM
-Texting
-MSN Messenger
-Facebook
etc...

I had another niece tell me she didn't want an iPhone, etc.... but, she wanted a BB (presumably for similar reasons).

This got me thinking IM plus social networking is the key ingredient for what HP dubbed a 'teen phone' (I still think the Veer is more than just that).

Marketing challenge: with WebOS sorely lacking in the IM category (beyond standard texting, all we have is Facebook chat and AIM, at least with a stock 1.4.5 install), how does HP hope to overcome this deficiency when trying to grab market interest?

Related concern: now that multiplatform alteratives to BBM are out there (ie: What's App messenger), I suspect the market will either see BBM become cross-platform, or, a new alternative IM app (What's app, skype, etc..) will take the lead. The reason this is a concern -- none of this is currently supported by WebOS.

From a business perspective, this has been a source of frustration for me. in my Company, we make heavy use of Skype, & to a lesser extent, BBM. When traveling for business, I end up ditching WebOS for Blackberry so I can use BBM and Skype text chat (Verizon) - an invaluable tool when troubleshooting issues remotely (co-worker collaboration). I would like to see the day that WebOS does everything my aging BB does & more.

Anyone have any related thoughts / concerns on WebOS IM functionality (or lack of it)?
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Old 05/02/2011, 08:44 AM   #2 (permalink)
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agreed good points.
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Old 05/02/2011, 09:09 AM   #3 (permalink)
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There needs to be support from HP/Palm for IM, it has to be added into webOS from stock. Not through patches or catalog downloads. I believe that this would help webOS quite a bit.
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Old 05/02/2011, 12:00 PM   #4 (permalink)
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Quote:
Originally Posted by marclh1992 View Post
There needs to be support from HP/Palm for IM, it has to be added into webOS from stock. Not through patches or catalog downloads. I believe that this would help webOS quite a bit.
I completely agree. Even though the Homebrew community has greatly enhanced WebOS functionality, the fact remains that a significant majority of Smartphone buyers will only use what they get 'out of the box' (and base their purchase decision accordingly).

As I see it (loosely put) :

-iPhone = the 'idiot-proof' simple smartphone for consumers
-Blackberry = Enterprise-friendly and the best overall for eMail and messaging
-Android = The 'tinker phone' I see it really as the 'mobile incarnation of Linux' (both for good & bad)

-WebOS --> in-theory, this is meant to be the best of all worlds above (ie: you can tinker, but, you don't have-to, elegant interface, etc..), but, because of glaring functional deficiencies, it's currently sharing market share with Symbian (regardless of anything good to be said about Symbian, it's EOL)

Until WebOS ships 'firing on all cylinders', I don't expect it to make any dents in iOS device sales.

I know the above sounds a bit like a rant.... meant more as 'wishful thinking' for our upcoming devices -- I want WebOS to succeed!
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Old 05/02/2011, 03:11 PM   #5 (permalink)
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Non-issue IMO. Kids love the BBM because they're kids. Can't really justify it. If you want BBM, get a BB. Otherwise, IM just is not important. Nowhere near as big as it used to be.
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Old 05/02/2011, 03:56 PM   #6 (permalink)
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you forgot GChat
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Old 05/02/2011, 04:37 PM   #7 (permalink)
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RIM preparing to bring BBM to iOS and Android, change everything again? -- Engadget
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Old 05/03/2011, 12:43 PM   #8 (permalink)
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Cardfan -- exactly my point. We all know that not everyone will care about IM -- but, as long as it interests a big enough demographic to garner interest (ie: why else would RIM be porting to Android & iOS), it's worth being on HPs radar.

I can imagine the conversation happening at a local phone store something like this:

"What new smartphones do you think I'd be interested in?"

"How about this HP Veer running WebOS?"

"Looks great & what an amazing interface. I love synergy too. Can I communicate with my friends/colleagues, <misc> with Skype messaging?"

"Sorry -- only Verizon Customers can do that -- AND, even they can't skype when roaming"

"Too bad. I guess I'll fall-back on using MSN, What's app or BBM now that it's available to other smartphones"

"Sorry -- can't do that either"

"Uh, That stinks. How do I videochat?"

"You can't do that yet either -- HP thinks it might be ready in the coming months....."

You get the picture. If the sales guy/gal has to say "no, it doesn't" do stuff enough times, the next question would be "how is this better for me than a iPhone or Android?"

Yes, we all know the answer (WebOS is just that much better), but, it's a hard sell.

As much as I applaud HP/Palm for wanting to do things right, a re-design of the OS so soon after the 2009 re-design inevitably means the core (cr)apps we have to suffer with (eMail, PIM & lack of Messaging conduits) have been virtually ignored since being delivered in 2009.

Ok. I'll get off my soapbox now.
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Old 05/03/2011, 01:07 PM   #9 (permalink)
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Quote:
Originally Posted by cmahy View Post

Ok. I'll get off my soapbox now.
No, you are smart; you put what i have thought into words.

All these post's are exactly my thoughts and i hope HP is watching.

You should submit this to HP....
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Old 05/04/2011, 10:09 AM   #10 (permalink)
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Quote:
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stuff
I agree 100%.
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