01/05/2012, 11:55 AM
Originally Posted by nusome4
I'm not at all an Apple hater, but k4evers analysis was brilliant in this case. I was there, my wife's engagement ring was paid for on the strength of Apple in the business world (primarily education and business).
They were absolutely going after the business market as hard as anyone else. Anyone remember the Videx keyboard converters to allow an Apple II to do upper and lower case? Or the co-processors to allow you to use say CP/M on their stock 6502 processor? We sold those by the ton, to businesses.
Probably don't remember the Apple Lisa. I worked on consumer testing of that product. it was about $6,000 (in 1980's money) and it was all business, not home user could afford it.
They all failed for various reasons, but I don't fault them for that. Ever company blunders, the good ones improve. By the early 90's, most Apple computer were relegated to the graphics arts departments in most companies. In my unit there were 50 PC for every Mac.
Here is where Apple was brilliant (or lucky, depending on your personal bias). Rather than saying "well, since our strongest market is the design house market, let drop all of our consumer offerings and just make higher end (read: higher margin) design workstations" they continued on, recognizing that the future was bigger than just arts departments. (Otherwise they would be where Sun computers are or perhaps Wang computers)
HP however, despite saying that the future is in mobile tech is doing just that. Apple didn't drop their business philosophy, they just tweaked it until it worked.