01/04/2012, 07:45 PM
So you are starting to get it. If you mis-identify your market, it's needs and what it's values are; you can have all of the advertising in the world (even $500 million worth) but it won't help.
Originally Posted by rnld
If you don't see the shifts that take place in any market, the landscape will change under your feet... and advertising will not save you.
That was a management failure - Was their market:
- The value consumer, looking for a good deal?
- The Business person - which was Palm's previous demographic?,
- The Sports fan?, The Student?, The 'Mom'? (remember that one ugh!),
- Even worse, 'the Mobile Accomplisher'? (whatever that was supposed to be)
- The geek?
- The Yoga loving, Riverstone carrying nature guy?
- People attracted to the Borg Queen?
Nobody knows, because they didn't know. It's kind of like those people who have a good idea , get some money, do no market research, open a store front in a mall ... and are gone in a year.
THAT is the difference between marketing and advertising. And HP should have know that - or they may have assumed their muscle (put 500,000 in Best Buy) would carry the day.